We curate eyewear brands that inspire vision.
inspire confidence and style.
Curating eyewear brands that inspire vision, confidence, and style
Our Story
It all started with a simple idea — bringing quality, emotion, and storytelling back into the world of eyewear.
Founded in the Netherlands, Primy has grown into a trusted Benelux partner, connecting brands, craftsmanship, and optical retailers under one clear vision.
THE CURATOR DNA
We are not just a distributor. We are a brand curator — selecting the right brands, the right stories, and the right collections for the right optical retailers.
- Choosing with vision.
- Matching with insight.
- Building on trust.
Our Values
Clarity
Clear choices, clear partnerships
Craftsmanship
Respect for quality and materials
Comfort
Lightweight, everyday wearability
Confidence
Eyewear that feels good and encourages self-expression
Partnership Promise
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We curate story-driven collections, not random stock.
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We focus on long-term partnerships, not one-off transactions.
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We select the right models for each store — no one-size-fits-all sets.
Our Craft
Every frame carries a story — from raw material to refined simplicity.
Cutting
Finishing
Assembly
Our Journey Continues
Our journey continues — connecting brands, manufacturers, and optical retailers through a carefully curated vision.
With each new collection, we refine the story we share with the world — rooted in craftsmanship, clarity, and sustainable partnerships.
Discover our brands