About Us
Who We Are
Primy is an optical solutions brand that brings innovative collections to the Benelux market and connects international eyewear labels with local opticians.
We are not just a distributor; we are a comprehensive business partner, combining design, production, and brand development under one roof.
While creating our own brands, we also curate and deliver selected international collections to optical retailers.
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Our Vision
“Trust and innovation shaping the future of the optical world.”
For us, vision means not only meeting today’s needs but also anticipating tomorrow’s trends and inspiring the industry.
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Our Mission
“Empowering opticians with strong brands and inspiring their customers.”
To achieve this, we:
• Deliver collections that unite quality and design,
• Introduce international brands to local markets,
• Build long-term partnerships based on trust and transparency.
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Our Values
• Reliability → Long-term and transparent partnerships
• Quality → Collections that meet the highest standards
• Innovation → Anticipating future trends today
• Customer Focus → Seeing the success of opticians as our own success
• Sustainability → Prioritizing long-lasting solutions and lasting value